If you've touched PC gaming over the last two decades, chances are good that you've logged in to the Battle.net service at least once. Blizzard Entertainment's hugely popular online-gaming network has connected every one of the developer's PC games since 1996, and while the service has expanded and added myriad options over the years, its name has held on—which we at Ars think is awesome, considering "dot net" sounds delightfully dated.
Apparently, 1996 called, and it wants its old-sounding domain name back.
Blizzard used its World of Warcraft blog to announce the name-change news on Wednesday, where an unnamed representative confirmed that the company's online-matchmaking services will soon be dubbed "Blizzard tech." The company didn't offer a firm date for the name change other than indicating that we can expect the change "over the next several months."