BrandPost: Solving Growing Pains As Smartphones Mingle the Business and the Personal

Gone are the days when BYOD was frowned upon by business executives and IT departments. Today, people are using their personal smartphones for myriad business applications at work, as well as to for shopping at home (OK, maybe on their lunch break).

Recent data shows that work and personal phone use have truly merged. About three-quarters of all smartphone owners now use their personal devices for business purposes, according to a recent IDG/Heymarket survey, which queried 1,000 personal and business smartphone users. Mobile customer contact is growing among business users, who find it fast and convenient.

Mobility is a sea change that goes well beyond the technology itself. People who use a personal device expect a fast, personalized experience at every touchpoint of interaction, whether it’s with a business, a colleague, or a customer.

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