Text messaging isn’t just a fast and simple means of communication—it helps grow businesses. In a recent IDG/Heymarket survey, almost half of businesses that use messaging said they have realized significant benefits.
There are several reasons texting works so well. One is that customers pay more attention to messages--98% of them are read, usually within the first three seconds.
An important but less obvious benefit of messaging is that it facilitates teamwork, taking customer service to a new level.